25 09 2014
Engage a professional translation services from the beginning for language problems that is bound to arise due to different dialects and varieties of Chinese language spoken in different regions of China and complete inadequacy of knowledge of English in China.
Mandarin also known as Standard Chinese is the main spoken language in China, Taiwan and Singapore. Mandarin is also spoken in Malaysia, Mongolia, Brunei, Thailand, Philippines, Russia, Vietnam and Mauritius. While there are many varieties and dialects of Spoken language of Chinese, written Chinese is standardized for all official communication on the basis of spoken Mandarin. The Chinesecharacters are either simplified Chinese commonly read in mainland china or traditional Chinesefor readers in Hong Kong, Macau and Taiwan.
English to Chinese Translation Service
Unlike other language translation, Chinese language translations require understanding the vast vocabulary and the Chinese culture. This helps the native English speakers who are professional translators to get clarity on the subject matter. The translator with domain expertise in the field of technical, medical, law, marketing, scientific, engineering, literature or any general interest subject should be able to get the essence of the original while translating from Chinese to English.
English to Chinese Translation Service
Although there is growing awareness among Chinese to learn English, English is not understood by majority of the Chinese speaking population in China. English to Chinese translation of documents, emails, proposals, agreements, promotional materials, websites and almost all forms of communication require professional translation service. Professional translation agencies play a pivotal role in suggesting localization methods of your product and marketing communication material to suit the local culture. Cultural differences have to be accounted for at the source level to enable translation that connects with target consumers in China.
Since China opened its doors to foreign investment and trade in 1978, there has been tremendous growth of consumer product for domestic consumption. Today Chinese consumer is driving global growth sheerly because of the size of market. Chinese consumers spending at $9billion on luxury goods in year 2010 is next only to US.
Marketing in China
Events and exhibitions: Events and exhibitions are excellent ways of making initial contact with customers. Unlike in the west where attending exhibitions are considered a waste of time for companies interesting in getting new leads, in China participating and attending trade shows and exhibitions are not considered waste of time. In fact they are considered important contact point to get to know new technology for improvement of their business or for making strategic alliance to expand business. It is here interpreters from English to Chinese come handy to explain some of the technical questions that may crop up during discussion. Translation of conference and exhibition material to suit the target audience for the event and location is done by native translators with experience in the subject matter and understand reader preference between simplified Chinese and traditional as well as the dialect spoken at the location where the event is taking place.
Email: Email marketing is another preferred and proven method to introduce your company, product and service information and to negotiate a proposal. This is because Chinese show great interest in anything new and look forward to knowledge to expand their business.
Website:There are more than 420 million internet users in China and by volume it will soon be the number 1 in terms of world Internet Users by language. Website translation from English to Chinese has a great advantage to penetrate and make your presence in China.
Qualified Translation Agency – A Cost effective solution
A qualified translation agency acts as your language partner and ensures that your multi lingual communication in resonates with the same power of clarity as source language. It is all the more important to engage with professional translation service provider if you have a multi lingual multi media campaign or if you need your message to have consistent voice with a local touch across channels.
Shakti Enterprises is a dedicated, full-fledged, qualified, multi lingual language solution company, equipped to provide you with German to English and English to German translation, typesetting, website and software localization services apart from other specialized services such as proof reading, transcription and interpretation.