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Top 3 Translation Trends To Watch Out For In 2020

translation industry trend 2020

Translation is one of the most in-demand services. The translation industry keeps exploring new ways to provide better service to its users. New trends and concepts keep evolving in this industry. According to Verified Market Research, the Global Translation Services Market was valued at USD 38.04 Billion in 2018 and is expected to reach USD 44.67 Billion by 2026.

As more companies make their products and services available online, the need for translation services in India has grown at a rapid pace. Companies seek professional translation services to serve their customers effectively.

It is vital for businesses to stay up to date with the market trends. Year on year, we see new trends coming up in the translation industry. Here are the top 3 translation trends that we may get to see in the year 2020.

1. Voice Search

With voice search users can use technology like smartphones, computers, and smart devices to search the internet by asking a question verbally. It is a popular method used by people of all age groups.

ComScore predicts that by 2020, 50% of all online searches will be performed by a voice search. Therefore, to rank higher on the search engine, businesses need to understand what keywords the consumer might say.

Identifying the words that consumers use for voice search may get a little difficult, as they have their own dialects and accents. This makes the identification a tedious job. International SEO will become valuable in this scenario.

2. Video Translation

Video is seen everywhere. VNI forecasts that “the world will be watching 3 trillion minutes of internet video per month by 2021.” Video advertising has also increased, as it has a high conversion rate.

Few of the video marketing statistics:

  • More than 500 million hours of videos are watched on YouTube every day.
  • 87% of online marketers use video content.
  • Marketers who use video grow revenue 49% faster than non-video users.
  • Video drives a 157% increase in organic traffic from SERPs
  • Videos up to 2 minutes long receive more engagement.

An increase in video content will result in high demand for video translation services like subtitling, voice-over and dubbing.

Cisco Study Visual Networking Index (VNI) forecasts that “1 million minutes of video will be streamed or downloaded every second in 2021”.

3. Transcreation

With an increase in globalization, Transcreation has gained higher importance in the translation industry. Transcreation involves adaptation of a message from one language to another, taking into consideration the style, tone and context. Here, translators use their creativity and cultural knowledge to create content that resonates with the target audience.

It is commonly used for marketing materials to appeal to global markets.

Professional Translation Services For Industries

Many industries require translation services to make their product/service popular amongst their customers. Few of these are mentioned below:

1. Finance
2. Medical
3. Academic
4. Legal
5. Automotive
6. E-commerce
7. Travel
8. Education

Professionals, You Can Trust

Investing the time in a translation partner who understands your target market’s cultural nuances and who can demonstrate native-level fluency is one of the most important factors that will help your business to thrive in any new markets.

At Shakti Enterprise, our team of linguists and other experts has experience in handling translation projects. We will tailor a plan to meet the specific needs of your organization to improve the quality of your language services.

Contact us today to find out why we are a leading provider of language translation services worldwide.

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